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Saturday, 17 November 2012

T-Mobile USA appoints new Marketing Officer.

T-Mobile USA is in a transition phase right now to express the least. After picking up the latest CEO, it is now moving forward into its acquisition (really a new reverse takeover) with MetroPCS. There's now a bit more shakeup going around, and T-Mobile is appointing the latest CMO (Chief Marketing Officer) on the company. Michael Sievert is a marketing veteran with over 19 years of experience in the phone system industry, formerly holding positions from Clearwire, AT&T Wireless, Microsoft along with IBM.

The appointment of the latest CMO will be important on the future of T-Mobile's branding along with image, which has suffered nowadays. As the company attempts in order to transition from postpaid to prepaid and move far from its dependence on device financial assistance, T-Mobile is going to need a lot of marketing help to figure things out and keep customers aboard.


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