HTC gets new marketing chief in Benjamin Ho .

HTC has announced which a new head of marketing will join the business from January, according to reports from Wall Street Journal. Benjamin Ho is a past CMO of Motorola currently accountable for marketing at Taiwanese carrier FarEasTone. He can report directly to HTC TOP DOG Peter Chou.

HTC's current marketing and sales chief Jason Mackenzie will give attention to sales strategy, the WSJ accounts, while current CMO John Wang will probably be stepping down.

HTC said which Mr. Ho’s first project with the company will be dubbed “Marketing two. 0, ” with a target of “refocusing HTC’s efforts all around holistic marketing and mass-market brand name outreach. ”

The past calendar year has seen HTC lose to rivals Samsung and Apple company, and suffer financially as an end result. Samsung dominated the Android smartphone space within the summer with marketing efforts tied in the Olympic Games in London. Basic top-level changes, HTC will be hoping setting the stage for an improved upon marketing performance, and greater open public mindshare, in the new calendar year.