Google Makes Shopping Alot More Easy

Thanks to Google You can now browse through Williams Sonoma, J. Crew, Eddie Bauer, and other retail stores online catalogs

Just in time for the holiday shopping season, Google today announced that thousands of retail catalogs from more than 300 brands are now available on the Web. The move comes after Google last year introduced a free iPad and Android app called Google Catalogs, which featured digital versions of catalogs for popular retail stores like Anthropologie and Pottery Barn.

The Web-based version of Google Catalogs features Google's entire repository of retail glossies, including issues from BCBGMAXAZRIA, Bose, Crate & Barrel, Crutchfield, Fossil, Lands' End Canvas, Lane Bryant, and many more. Users can view an alphabetical list of catalogs by brand, or browse more than 25 categories like women's fashion, home, kids, electronics, toys, and health. The site also features weekly editor's picks, as well as a section for the latest catalogs that have been published.

When browsing through a digital catalog on the site, users can zoom in on products, get a description of the item and its price, and click over to the retailer's site to purchase the product.

Google is one of the companies working to bring retail catalogs to the Web. Microsoft over the summer teamed up with shopping site TheFind.com for an HTML5-powered website intended to bring a magazine-like feel to online shopping. The site, dubbed Glimpse Catalogs, features catalogs from 90 top retailers, like Tory Burch, Land of Nod, Land's End, and Bebe.